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Klarna Partners with Marqeta to Launch its New Card

Marqeta announced a collaboration with fellow Finovate alum Klarna to power the company’s new payment card. The new card will enable Klarna customers to use the company’s Pay in 4 payment option in physical stores. This week’s partnership builds upon a relationship the two companies have enjoyed since 2018. A pair of Finovate alums have Read more…

The post Klarna Partners with Marqeta to Launch its New Card appeared first on Finovate.

  • Marqeta announced a collaboration with fellow Finovate alum Klarna to power the company’s new payment card.
  • The new card will enable Klarna customers to use the company’s Pay in 4 payment option in physical stores.
  • This week’s partnership builds upon a relationship the two companies have enjoyed since 2018.

A pair of Finovate alums have teamed up to offer a new transparent alternative to traditional credit cards.

Modern card issuing platform Marqeta reported this week that it is working with banking, payments, and ecommerce platform Klarna to power Klarna’s new payment card. The card will bring Klarna’s Pay in 4 service to a physical Visa card, and builds on a payment card partnership between the two companies that extends back to 2018. Marqeta currently enables the creation of one-time cards on Klarna’s app. The new Klarna Card will give customers the same control, convenience, and flexibility when shopping in physical stores that they currently enjoy when using Klarna’s Pay in 4 at the point of sale or via the Klarna app.

“Our U.S. customer base is growing rapidly and we’ve seen tremendous demand for our new Klarna Card offering,” Klarna Chief Commercial Officer David Sykes said. “By expanding our partnership with Marqeta, we’re leveraging their payments expertise to provide our customers with an unmatched user experience that will ultimately help our business grow.”

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This latest collaboration comes just months after the two companies expanded their partnership into 13 new European markets. Klarna will leverage Marqeta’s Just-in-Time Funding functionality to gain control over the full transaction flow, and use Marqeta’s technology and 300+ open APIs to deliver customizable experiences and support Klarna’s international expansion.

“Marqeta’s continued partnership with Klarna is a testament to all the payment experiences that our modern card issuing platform can enable,” said Marqeta CEO and founder Jason Gardner. “We’re proud to offer a flexible, scalable card platform that can meet the demands of such a rapidly-growing and innovative company like Klarna.

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A Finovate alum since 2012, Klarna now has more than 147 total active customers – 25 million in the U.S. – is active in 45 countries and facilitates two million transactions a day. Headquartered in Stockholm, Sweden, the company began the year with the launch of a physical payment card in the U.K. and, in March, announced the completion of its acquisition of comparison shopping service company PriceRunner. Sebastian Siemiatkowski is CEO.

Based in Oakland, California, Marqeta made its Finovate debut at our developers conference, FinDEVr Silicon Valley, in 2016. In the years since, Marqeta has issued more than 500 million cards via its platform and processed more than $110 billion in volume in 2021. In addition to its partnership with Klarna, Marqeta also announced this week that it was joining Mastercard’s Network Enablement Partners Program in the Asia Pacific. The move will enhance Marqeta’s ability to offer its APAC customers a faster path to live issuance.

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“As one of Mastercard’s first Network Enablement Partners to be onboarded in the Asia Pacific region, Marqeta is well-equipped to deliver card issuances in record time, and to help their fintech customers scale at speed across multiple geographies,” Mastercard SVP of Digital Customer Solutions APAC Ben Gilbey said.


Photo by Olya Kobruseva

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The post Klarna Partners with Marqeta to Launch its New Card appeared first on Finovate.

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