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Segmint Partners with Constant Contact to Offer Turnkey Email Delivery

Digital marketing solutions provider Segmint is partnering with marketing communications expert Constant Contact. The partnership will enable Segmint to bring a turnkey email delivery solution to its Marketing Automation platform. The offering leverages Segmint’s Key Lifestyle Indicators, which offer insight into customer life events and interests. Digital marketing solutions provider Segmint is partnering with marketing Read more…

The post Segmint Partners with Constant Contact to Offer Turnkey Email Delivery appeared first on Finovate.

  • Digital marketing solutions provider Segmint is partnering with marketing communications expert Constant Contact.
  • The partnership will enable Segmint to bring a turnkey email delivery solution to its Marketing Automation platform.
  • The offering leverages Segmint’s Key Lifestyle Indicators, which offer insight into customer life events and interests.

Digital marketing solutions provider Segmint is partnering with marketing communications expert Constant Contact. The two are working together to bring a turnkey email delivery solution to Segmint’s Marketing Automation platform, a tool that helps financial services companies create personalized, timely engagement campaigns.

By integrating Constant Contact’s capabilities into its Marketing Automation platform, Segmint will help financial institutions leverage customer insights and personalize individualized, targeted messages to their account holders. Constant Contact will offer banks a turnkey email automation tool that unlocks siloed customer data to deliver highly personalized messages.

Segmint’s Marketing Automation solution leverages the company’s Key Lifestyle Indicators (KLIs). Segmint’s KLIs analyze customer data to gain insights into their life events and interests, as well as to identify cross-sell opportunities, product utilization, and more. The company processes the data in real time to keep the insights relevant and up-to-date.

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“The email integration into Segmint’s platform enables FIs to align digital marketing efforts with the full suite of media channels, while most importantly utilizing their own account holder data which allows them to produce insights that deliver the highest level of targeting efficiency and relevant messaging,” said Segmint Chief Product Officer Nate Shahan.

Founded in 2007 and headquartered in Ohio, Segmint offers financial services companies a range of solutions, including AI-driven predictive models, data cleansing and quality management tools, customer insights, and customer retention tools. Among the company’s recent partnerships are Access Softek, Corelation, and Nymbus.

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Photo by Maksim Goncharenok from Pexels

The post Segmint Partners with Constant Contact to Offer Turnkey Email Delivery appeared first on Finovate.

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