- Stripe is launching the Stripe App Marketplace.
- The company’s business customers will be able to browse the new digital store to find and integrate third party apps into their own operations.
- Businesses will be able to develop and launch their own custom apps within their own company.
Ecommerce technology company Stripe launched an offering that will help businesses tap the technology from third parties to enhance their own offerings. The new launch, the Stripe App Marketplace, is a digital store where businesses can browse popular third-party tools.
Integrating third party tools into their own solution enables businesses to customize Stripe. Adding multiple operations under their Stripe account also enables businesses to automatically share contextual information across apps.
As Mailchimp Chief Product and Design Officer Jon Fasoli explained, “Let’s say, for example, a business owner wants to automate a targeted message when a customer makes a purchase, sending them a specific discount offer to encourage repeat purchases. The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving them time.”
Mailchimp is one of more than 50 app providers that are launching in the Stripe App Marketplace. Others include DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero. Stripe plans to add apps from more third party providers in the future.
The marketplace isn’t just limited to third party providers. Businesses can enlist their own developers to create custom apps within the Stripe App Marketplace to use within their company.
”With Stripe Apps, businesses can customize Stripe with their SaaS tools to best serve their customers,” said Stripe Apps Head of Product Bowen Pan. “We’re excited for this new chapter and can’t wait to see the ingenuity of all the apps that developers will build in the months and years ahead.”
Photo by Bruno Kelzer on Unsplash
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